Broom Grass – A Lucrative Business As brooms are needed in every house hence the demand for broom grass is sufficient throughout the country. The majority of its production is from the subsistence farming areas and dispersed collection from the forest which are faraway to transport networks and markets.
Broom grass is a high volume crop and this is a glut in the market during the harvesting season that reduces the local price. The wholesale trading of brooms is a highly monopolized activity. The major portion of income goes to the traders and the middleman. The farmers get a very meager amount. Therefore, to improve the economy of people and region, the system of cooperative marketing needs to be developed. The Forest Corporation can play a good role in this venture. To start the venture of broom grass is not a big task it can be started on a small scale too. There are some steps that everyone needs to follow before starting the business of broom grass.
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Business Plan
Before starting the business, do some research in your locality about the demand for the broom. Before starting the business of broom production it is vital to crafting a business plan. Firstly, start by researching whether you want broomsticks as a raw material or you will produce that also at your premise. Do not forget to determine the business objective and marketing strategy. However, you will compete with another broom brand too in your locality. Calculate the startup budget that includes fixed capital and working capital investment.
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Machinery and Process
The broom production can also be started manually. In this case, you will have to buy only a broom cutter and broom packing machine. The process although is simple. On harvesting, the broom grass is cut into the required size on a cutter and made a suitable bundle with the use of a plastic packing machine. Starting a broom production business with semi-automatic machines is more profitable and cost-effective. With the help of these machines apart from generating high-volume products you will also be producing different types of brooms that have different filling angles.
Promote Your Broom Production Business
To promote your business start selling it in your local area. As broom is a consumer durable item. Building a strong distributor channel is necessary for getting success in this business. Make sure that your broom is available in every retail counter within the territory you are catering in. You can also create an online presence by creating a website. It can help you in getting a new distributor account from outside of your recent territory.
The Future of Broom Grass
There is a high demand for grass broom in the local, national and international markets. In Assam, there are various buyers of grass broom i.e. Oink Agro. And Livestock Pvt. Ltd Diphu Kari Anglong; Hindu Traders, Silchar. In Guwahati, there are various wholesalers, dealers of grass broom where farmers can contact for selling their produce. In India, there is an availability of buyers and exporters in every state. The grass broom in India is also exported to Nepal, Yemen, Kuwait, Bangladesh, and the USA. In the USA there is a demand for Indian grass broom, which people purchase from Indian markets available in the USA. Therefore marketing of grass broom is not a problem and farmers can go for increasing their production.
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Conclusion
Niir Project Consultancy Services (NPCS) helps you to identify a profitable project for investing or diversifying into by throwing light on crucial areas like industry size, the market potential of the product, and reasons for investing in the product. The project reports by NPCS help you understand the viability of the project by disclosing details like machinery required, project costs, and a snapshot of other project financials.
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