From the standpoint of confectionery manufacturers, the cocoa and chocolate industry is a lucrative market. Chocolate is one of the most widely eaten foods on the planet. Chocolates are sweet confections made from cocoa seeds, cocoa liquor, cocoa butter, milk, and sugar, and they are often served in a variety of flavours. Chocolates made with organic ingredients are becoming more common on the market and are being sold at a higher price. The cocoa and chocolate industry has been rapidly expanding.
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According to NIIR PROJECT CONSULTANCY SERVICES (NPCS), chocolates continue to be an impulsive purchase in 75 percent of cases, and the Indian chocolate market is valued at nearly Rs. 200 billion (USD 4.40 billion) and rising at a rate of 20%.
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Why is cocoa and chocolate business favorable?
· Increased awareness of confectionery companies through social websites and satellite television channels is expected to boost impulse buying behavior among millennials and young people, which is expected to boost industry growth.
· According to health experts, moderate chocolate intake increases serotonin, a neurotransmitter that calms the brain and functions as an antidepressant.
· Chocolate consumption also suppresses the release of cortisol, a stress hormone, by releasing endorphins in the body, which immediately elevates mood. Rather than relying on medicine, customers should incorporate components in their daily diet that relieve a health problem. Chocolate is expected to continue to grow in popularity in the coming years due to its ability to calm the mind and induce happiness.
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· Chocolates are often synonymous with a token of gratitude, affection, and happiness, and are offered as gifts during the holiday season, driving up demand for the commodity. Depending on the occasion, they are made in various forms, sizes, colors, and product materials. During the Christmas season, 150 million Santa-shaped chocolates were produced in North America, according to the National Confectioners Association.
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· Dark chocolate intake is linked to a lower risk of cardiovascular disease due to the inclusion of healthy fats and flavonoids, which are thought to help lower blood pressure and bad cholesterol levels. Chocolate intake has been shown in many observational studies to lower the risk of cardiovascular disease.
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Market Strategy: -
The growing popularity of chocolate confectionery is driving the global demand for cocoa and chocolate. In recent years, the demand for chocolate confectioneries in emerging economies has shown a positive trend, owing to increased consumer spending on indulgent confectionery products, especially chocolate confectioneries.
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The rising demand for molded and count line chocolates in developing markets is expected to have a positive impact on the chocolate confectionery industry. The addition of new chocolate varieties to key chocolate manufacturers' portfolios, such as dark chocolate and ruby chocolate, is expected to help the cocoa and chocolate industries expand. During the forecast period, the growing trend of gifting chocolates during festive seasons is expected to be a major contributor to the chocolate confectionery market's growth.
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Global Market: -
The global cocoa and chocolate market was estimated at USD 44.35 billion in 2019 and is expected to grow at a CAGR of 4.4 percent to USD 61.34 billion by 2027, with a CAGR of 4.4 percent. In Asia Pacific, the market is expected to expand at a significant CAGR. In recent years, demand for chocolate confectioneries has increased in emerging economies such as India and China, owing to rising consumer spending on indulgent confectionery products. Chocolate confectioneries, in particular.
The industry is currently being guided by awareness of perceived health benefits of cocoa, such as its polyphenol content and function in healthy ageing, in developed countries such as Japan and Australia. Nestle, Barry Callebaut, The Hershey Company, Lindt & Sprungli AG are some of the most well-known main market players in the chocolate market.
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Conclusion: -
NPCS has earned a reputation in the manufacturing sector for providing a wide range of professional services and solutions to both large and small clients. We provide our services at a low cost by using our excellent team's extensive knowledge of equipment and procedures.
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