What is Shisha?
Shisha (Hookah) refers to smoking pot in Arabs, a water pipe or shisha. It is a device with a waterpipe to inhale tobacco smoke through a water basin. The tobacco used in a hookah is warmed using burning charcoal placed at the head of the water pipe. Earlier, hookah was normally found in Middle Eastern culture; but now it is achieved popularity in major parts of the world. The prominent reason behind the popularity of hookah can be attributed to the availability of hookah tobacco in various flavours. The sweet, fruity, and candy flavours and aromas of hookah tobacco have been demanded by users.
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Growth Factors in Shisha Market
Multiple elements are driving the growth of the Shisha market, such as the fast rise in health consciousness, and tobacco product manufacturers have supported the R&D of several low-risk shisha products. As a result, these businesses have retained profits while growing their existing customer base. In addition, increasing per capita income has given market players more ways to increase product prices and shift toward premium products. It is consumed for its uses that calm and energize the mind. Furthermore, growing hectic and stressful lifestyles have increased in both male and female smokers. In addition, tobacco product manufacturers have been removing feminine-labelled products to increase the number of female clients. Flavour-infused shisha tobacco has been gaining significant popularity among the millennial population.
Increasing in Female Smokers
The number of male and also female smokers has increased. Furthermore, tobacco companies have been launching feminine-labelled products to increase the number of female consumers. Flavour-infused shisha tobacco is becoming increasingly popular among the millennial generation. The increasing tendency towards shisha tobacco to escape everyday stress and boredom will also propel the growth rate of the shisha tobacco market. Similarly, the growth in disposable money, fast urbanization, and the rise in online retailing, connected with the rapid emergence of the e-commerce industry, also increases the shisha market growth.
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Opportunities in the Shisha Market
Research and Development and Marketing Techniques
Shisha product manufacturers have funded the development of several low-risk products to expand profitable opportunities to the market players further. Additionally, the growth in innovative marketing techniques that players use to attract and target potential consumers will further expand the future growth of the shisha market.
Covid-19 Impact on Shisha Market
The covid-19 crisis pandemic threatens the shisha tobacco industry. Sales in the first quarter were declining because of government lockdown in the nations, and some locations had to close their businesses. Although many businesses saw a drop in consumer demand due to the covid-19 crisis, the tobacco market is likely to appear undaunted and grow significantly.
Restraints in Shisha Market
Increased youngsters’ knowledge of the health threats associated with tobacco use will restrict the expansion of the shisha tobacco business. Growing coronary heart failure and oral or lung cancer risks would further disrupt the revenue growth of the tobacco products industry. Strict rules in developing nations will also slow industry growth. The government is stepping in to lessen the negative impacts and consequences of shisha tobacco usage and sales by establishing strict laws and prohibitions. The governments of several players are developing harsh laws that would harm the revenue growth of the shisha sector. As a result, this problem is expected to hinder the revenue growth of the shisha market.
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Shisha Market is Segmented into:
Based on Flavour- The industry is categorized into mint, fruit, chocolate, and others based on type. The mint segment accounted for the largest revenue share in the shisha market and is expected to maintain its market size during the forecast period. Mint tastes are normally preferred over other flavours because they give a rejuvenating taste and a cooling sensation after ingestion. Menthol, a component of mint, interacts with receptors in the mouth to deliver a cool feeling. Menthol provides convenience to users due to its amazing taste and cooling sensation. As a result, demand for mint flavour shisha tobacco is rising.
Based on Type- The type segment is strong, mild, and light. The strong segment is anticipated to notice the highest growth rate during the forecast period. Strong shisha tobacco will likely hold a sizable piece of the market, given that more people prefer to smoke shisha instead of cigarettes. As businesses in the industry innovate their product lines and offer fresh flavours and elements within the powerful shisha tobacco spectrum, demand for the product is rising.
Based on Distribution Channel- Based on distribution channels, the bars and cafes segment has gained a significant share of the shisha market and is expected to sustain its market share during the forecast period. Bar and cafe, sometimes known as a saloon, tavern, pub, or club, is a retail industry that provides alcoholic drinks such as beer, wine, liquor, cocktails and hookah. Increasing disposable income, increased spending on entertainment and a rise in consumer excess in leisure activities are majorly attributed to the shisha tobacco market growth through the bar and café segment.
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Recent Developments in Shisha Market
· In April 2021- Japan Tobacco Co. presented Ploom X, which has HEATFLOW, which focuses on airflow. Ploom X also has Bluetooth abilities that allow it to communicate with the user's smartphone to monitor battery level, lock the gadget, and perform other functions.
· In September 2020- Japan Tobacco International resumed its technological collaboration deal with Sauber Engineering AG (SEN), a technology and prototype development leader and Sauber Group of Companies member. Through this collaboration, both companies will continue to work jointly on special engineering projects to increase the effectiveness of the next iteration of JT Group devices.
Major Prominent Players in Shisha Market
The companies include Molasses Co. LLC, Social Smoke, Inc., Alzawrae Industrial Company, Metco Ltd., Al Andalus Flavoured Tobacco, Eastern Tobacco, Godfrey Philips India and other prominent players in Shisha market.
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About this Report
This global shisha market report provides growth drivers, latest opportunities, Segment revenue, covid-19 impact, restraints and major players. In addition, this report offers industry analysis and competitive landscape, company financials, and impact analysis. The report includes a detailed view of the global market, along with changing dynamics and trends.
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