Tuesday, April 21, 2015
Related scheme: Promotion of Indian Spice Brands Abroad
Description
The scheme aims to promote Indian spice brands in new, sophisticated and affluent segments in foreign markets, targeted beyond the ethnic Indian population in these countries and in the Middle East. There are two activities assisted under the scheme viz., product and packaging development and bar coding; and brand promotion
Nature of assistance
Interest free loan up to 100% for slotting/listing fee and promotional measures and 50% of cost of product development, subject to a maximum of Rs.2.50 crore per brand and Rs.5 crore where brand buyout is involved in (a) Product and packaging development and bar coding and (b) Brand promotion
Who can apply
All registered exporters of spices who have registered their brands with the Board, SHC/logo holders and holders of organic certification
How to apply
The exporter who desires to avail of assistance has to submit an application in the prescribed format along with copies of detailed proposal covering market promotion to be undertaken with cost break-up in each segment separately
Source: Ministry of Micro, Small & Medium Enterprises (MSME)