• 0
  • Search
     

INDIAN BAKERY INDUSTRY

Download

Thursday, July 19, 2012

The Indian bakery industry is dominated by the small-scale sector with an estimated 50,000 small and medium-size producers, along with 15 units in the organized sector. Apart from the nature of the industry, which gravitates to the markets and caters to the local tastes, the industry is widely dispersed also due to the reservation policies (relating to the small scale industries) of the government.

Biscuits and bread which are considered to be the major bakery product and they account for 82% of all bakery production. The unorganized sector accounts for about half of the total biscuit production estimated at 1.5 million tonnes.  It also accounts for 85% of the total bread production and around 90% of the other bakery products estimated at 0.6 million tonnes. The last includes pastries, cakes, buns, rusks and others.

Biscuits are estimated to enjoy around 37% share by volume and 75% by share by value of the bakery industry.  The organized sector caters to the medium and premium segments, which are relatively less price-sensitive.  The organized sector is unable to compete at the lower price range due to the excise advantage enjoyed by the informal sector. The organized segment in biscuits has witnessed a steady growth of about 7.5%, conforming broadly to the growth rate of GDP.

 Biscuits constitute about 7% of the Rs 478 billion FMCG markets in India. During 2003-04 biscuits market grew at double digit (about 11%) compared to a growth of 1.4% for the FMCG industry as a whole, and 4.4% average growth over last five years (1999-2003).

 In India the annual per capita consumption of branded confectionery is still under 100 gms.  Hard-boiled candy is reserved for the small-scale sector.  There are about 5,000 units catering to the local markets.  The big players have used a mix of franchise arrangements (with small units) and product formulations to get out of the reservation mode.

 The total contribution of the sugar boiled confectionery market in the organized sector, comprise plain, hard-boiled candies, toffees, éclairs and gums is around Rs. 20 billion. Add to this the unorganized sector and the market for all types of confectionery is Rs. 50 billion.  However, in terms of value the organized sector commands 60% of the market share. With the exit of MNCs and other established organized players from very low priced (25 paise) category, the unorganized sector has grown very fast. MNCs and high-powered advertising support substitute products like chewing and bubble gums.  With Rs. 3,250 million market shares, the gum and mint market is growing at a rate 10 to 15% annually.  Fruit and mint rolls being marketed by companies with sound strategies are going ahead rapidly.

 Biscuits

Demand: Past and Future

Year                 Thousand MT

2000-01          1110

2001-02          1188

2002-03          1307

2003-04          1444

2004-05          1523

2005-06          1607

2006-07          1696

2007-08          1804

2008-09          1920

2009-10          2043

2014-15          2758

 

Market Structure

Market Segmentation

Segment      Share (%)

Organised   50

Informal       50

North            36

East               19

West              23

South           22

 

 

Market Growth Rates

1990-91 - 1996-97            5.5%

1996-97 - 2001-02            5.8%

2001-02 - 2006-07            7.4%

2004-05 - 2009-10            6.4%

2009-10 - 2014-15            6.2%

 

 

Bread

Demand: Past & Future

Year                   Rs bn.

2000-01           11.90

2001-02           12.85

2002-03           13.85

2003-04           14.80

2004-05           15.85

2005-06           16.90

2006-07           17.90

2007-08           18.95

2008-09           20.00

2009-10           21.10

2014-15           26.90

 

Market Structure

Market Segmentation

Segment                        Share (%)

Organised                     15

Informal                         85

North                              35

East                                 10

West                                30

South                             25

 

Market Growth Rates

1990-91 - 1996-97    5.4%

1996-97 - 2001-02    7.9%

2001-02 - 2006-07    6.9%

2004-05 - 2009-10    6.0%

2009-10 - 2014-15    5.0%

 

Product Variation

Segment                                           Share (%)

Milk Bread                                      85

Brown Bread                                  10

Fruity                                                3

Nutritional and other specialty           2

Source: Ministry of Food Processing Industries

ABOUT NPCS

NIIR PROJECT CONSULTANCY SERVICES (NPCS) is a reliable name in the industrial world for offering integrated technical consultancy services. NPCS is manned by engineers, planners, specialists, financial experts, economic analysts and design specialists with extensive experience in the related industries.

Our various services are: Detailed Project Report, Business Plan for Manufacturing Plant, Start-up Ideas, Business Ideas for Entrepreneurs, Start up Business Opportunities, entrepreneurship projects, Successful Business Plan, Industry Trends, Market Research, Manufacturing Process, Machinery, Raw Materials, project report, Cost and Revenue, Pre-feasibility study for Profitable Manufacturing Business, Project Identification, Project Feasibility and Market Study, Identification of Profitable Industrial Project Opportunities, Business Opportunities, Investment Opportunities for Most Profitable Business in India, Manufacturing Business Ideas, Preparation of Project Profile, Pre-Investment and Pre-Feasibility Study, Market Research Study, Preparation of Techno-Economic Feasibility Report, Identification and Section of Plant, Process, Equipment, General Guidance, Startup Help, Technical and Commercial Counseling for setting up new industrial project and Most Profitable Small Scale Business.

NPCS also publishes varies process technology, technical, reference, self employment and startup books, directory, business and industry database, bankable detailed project report, market research report on various industries, small scale industry and profit making business. Besides being used by manufacturers, industrialists and entrepreneurs, our publications are also used by professionals including project engineers, information services bureau, consultants and project consultancy firms as one of the input in their research.

Our Detailed Project report aims at providing all the critical data required by any entrepreneur vying to venture into Project. While expanding a current business or while venturing into new business, entrepreneurs are often faced with the dilemma of zeroing in on a suitable product/line.

And before diversifying/venturing into any product, wish to study the following aspects of the identified product:
  • Good Present/Future Demand
  • Export-Import Market Potential
  • Raw Material & Manpower Availability
  • Project Costs and Payback Period

We at NPCS, through our reliable expertise in the project consultancy and market research field, Provides exhaustive information about the project, which satisfies all the above mentioned requirements and has high growth potential in the markets. And through our report we aim to help you make sound and informed business decision.

Reasons for buying the report:
  • This report helps you to identify a profitable project for investing or diversifying into by throwing light to crucial areas like industry size, demand of the product and reasons for investing in the product.
  • This report provides vital information on the product like its definition, characteristics and segmentation.
  • This report helps you market and place the product correctly by identifying the target customer group of the product.
  • This report helps you understand the viability of the project by disclosing details like raw materials required, manufacturing process, project costs and snapshot of other project financials.
  • The report provides forecasts of key parameters which helps to anticipate the industry performance and make sound business decision.
The report contains all the data which will help an entrepreneur find answers to questions like:
  • Why I should invest in this project?
  • What will drive the growth of the product?
  • What are the costs involved?
  • What will be the market potential?

The report first focuses on enhancing the basic knowledge of the entrepreneur about the main product, by elucidating details like product definition, its uses and applications, industry segmentation as well as an overall overview of the industry sector in India. The report then helps an entrepreneur identify the target customer group of its product. It further helps in making sound investment decision by listing and then elaborating on factors that will contribute to the growth of product consumption in India and also talks about the foreign trade of the product along with the list of top importing and top exporting countries. Report includes graphical representation and forecasts of key data discussed in the above mentioned segment. It further explicates the growth potential of the product. The report includes other market data like key players in the Industry segment along with their contact information and recent developments. It includes crucial information like raw material requirements, list of machinery and manufacturing process for the plant. Core project financials like plant capacity, costs involved in setting up of project, working capital requirements, projected revenue and profit are further listed in the report.

Our Approach:

  • Our research reports broadly cover Indian markets, present analysis, outlook and forecast.
  • The market forecasts are developed on the basis of secondary research and are cross-validated through interactions with the industry players.
  • We use reliable sources of information and databases. And information from such sources is processed by us and included in the report.

Our Market Survey cum Detailed Techno Economic Feasibility Report Contains following information:

Introduction
  • Project Introduction
  • Project Objective and Strategy
  • Concise History of the Product
  • Properties
  • BIS (Bureau of Indian Standards) Provision & Specification
  • Uses & Applications
Market Study and Assessment
  • Current Indian Market Scenario
  • Present Market Demand and Supply
  • Estimated Future Market Demand and Forecast
  • Statistics of Import & Export
  • Names & Addresses of Existing Units (Present Players)
  • Market Opportunity
Raw Material
  • List of Raw Materials
  • Properties of Raw Materials
  • Prescribed Quality of Raw Materials
  • List of Suppliers and Manufacturers
Personnel (Manpower) Requirements
  • Requirement of Staff & Labor (Skilled and Unskilled) Managerial, Technical, Office Staff and Marketing Personnel
Plant and Machinery
  • List of Plant & Machinery
  • Miscellaneous Items
  • Appliances & Equipments
  • Laboratory Equipments & Accessories
  • Electrification
  • Electric Load & Water
  • Maintenance Cost
  • Sources of Plant & Machinery (Suppliers and Manufacturers)
Manufacturing Process and Formulations
  • Detailed Process of Manufacture with Formulation
  • Packaging Required
  • Process Flow Sheet Diagram
Infrastructure and Utilities
  • Project Location
  • Requirement of Land Area
  • Rates of the Land
  • Built Up Area
  • Construction Schedule
  • Plant Layout and Requirement of Utilities

Project at a Glance

Assumptions for Profitability workings
Plant Economics
Production Schedule
Land & Building
  • Factory Land & Building
  • Site Development Expenses
Plant & Machinery
  • Indigenous Machineries
  • Other Machineries (Miscellaneous, Laboratory etc.)
Other Fixed Assets
  • Furniture & Fixtures
  • Pre-operative and Preliminary Expenses
  • Technical Knowhow
  • Provision of Contingencies
Working Capital Requirement Per Month
  • Raw Material
  • Packing Material
  • Lab & ETP Chemical Cost
  • Consumable Store
Overheads Required Per Month And Per Annum
  • Utilities & Overheads (Power, Water and Fuel Expenses etc.)
  • Royalty and Other Charges
  • Selling and Distribution Expenses
Salary and Wages
Turnover Per Annum
Share Capital
  • Equity Capital
  • Preference Share Capital
Annexure 1:: Cost of Project and Means of Finance
Annexure 2:: Profitability and Net Cash Accruals
  • Revenue/Income/Realisation
  • Expenses/Cost of Products/Services/Items
  • Gross Profit
  • Financial Charges
  • Total Cost of Sales
  • Net Profit After Taxes
  • Net Cash Accruals
Annexure 3 :: Assessment of Working Capital requirements
  • Current Assets
  • Gross Working. Capital
  • Current Liabilities
  • Net Working Capital
  • Working Note for Calculation of Work-in-process
Annexure 4 :: Sources and Disposition of Funds
Annexure 5 :: Projected Balance Sheets
  • ROI (Average of Fixed Assets)
  • RONW (Average of Share Capital)
  • ROI (Average of Total Assets)
Annexure 6 :: Profitability ratios
  • D.S.C.R
  • Earnings Per Share (EPS)
  • Debt Equity Ratio
Annexure 7 :: Break-Even Analysis
  • Variable Cost & Expenses
  • Semi-Var./Semi-Fixed Exp.
  • Profit Volume Ratio (PVR)
  • Fixed Expenses / Cost
  • B.E.P
Annexure 8 to 11:: Sensitivity Analysis-Price/Volume
  • Resultant N.P.B.T
  • Resultant D.S.C.R
  • Resultant PV Ratio
  • Resultant DER
  • Resultant ROI
  • Resultant BEP
Annexure 12 :: Shareholding Pattern and Stake Status
  • Equity Capital
  • Preference Share Capital
Annexure 13 :: Quantitative Details-Output/Sales/Stocks
  • Determined Capacity P.A of Products/Services
  • Achievable Efficiency/Yield % of Products/Services/Items
  • Net Usable Load/Capacity of Products/Services/Items
  • Expected Sales/ Revenue/ Income of Products/ Services/ Items
Annexure 14 :: Product wise domestic Sales Realisation
Annexure 15 :: Total Raw Material Cost
Annexure 16 :: Raw Material Cost per unit
Annexure 17 :: Total Lab & ETP Chemical Cost
Annexure 18 :: Consumables, Store etc.,
Annexure 19 :: Packing Material Cost
Annexure 20 :: Packing Material Cost Per Unit
Annexure 21 :: Employees Expenses
Annexure 22 :: Fuel Expenses
Annexure 23 :: Power/Electricity Expenses
Annexure 24 :: Royalty & Other Charges
Annexure 25 :: Repairs & Maintenance Exp.
Annexure 26 :: Other Mfg. Expenses
Annexure 27 :: Administration Expenses
Annexure 28 :: Selling Expenses
Annexure 29 :: Depreciation Charges – as per Books (Total)
Annexure 30 :: Depreciation Charges – as per Books (P & M)
Annexure 31 :: Depreciation Charges - As per IT Act WDV (Total)
Annexure 32 :: Depreciation Charges - As per IT Act WDV (P & M)
Annexure 33 :: Interest and Repayment - Term Loans
Annexure 34 :: Tax on Profits
Annexure 35 ::Projected Pay-Back Period And IRR