GLOBAL BEER AND WINE INDUSTRY:

Beer is one of the world’s oldest and most popular alcoholic beverages, with origins dating back to the early Neolithic period. Beer consumption has increased in recent years as disposable income has increased and consumer tastes for beer have shifted away from other alcoholic beverages.

The Global Beer Market is predicted to increase at a CAGR of 14.2 percent over the next five years. The alcoholic-beverage market is likely to be driven by rising demand for Ready-To-Drink (RTD) beverages. RTD is a single-serve packaged beverage that is ready to drink right away after purchase. Because of their clean label and usefulness, RTD beverages are becoming increasingly popular among working adults. The introduction of new flavours in the RTD alcoholic beverage spectrum, as well as the ease of carrying and convenience, are likely to enhance demand. The alcoholic-beverage market is predicted to grow in response to rising demand for RTD beverages, especially RTD alcoholic beverages. Due to the development of naturally sweetened and non-alcoholic beer, the beer business will see significant growth in the near future.

The Wine Market is expected to grow at a rate of 4.28 percent per year. Wine is a type of alcoholic beverage created from fermented grape juice. Because of the eased trade tariffs and tariff barriers in marketing, it has grown in importance and appeal in the international market. The market is being boosted by the growing tendency of individuals socialising with alcohol, as well as the introduction of low alcohol-by-volume (ABV) drinks for the working population. Wine production and consumption have grown rapidly in recent decades, resulting in an increased consumption pattern. Nowadays, social engagements, modernisation, and the rising embrace of western culture are some of the elements that encourage consumers to socialise with alcohol. Consumption is becoming a social status symbol, which is fueling the market’s rise of low-alcohol beverages. Due to its refreshing appeal and low ABV offers, it is getting a lot of traction with millennials and young people. In developing countries, it is commonly connected with a variety of occasions and consumed as table wine with everyday foods. This rising demand encourages manufacturers to establish and introduce innovative goods into the market, ensuring that the industry will continue to grow in the future.

INDIAN MARKET OUTLOOK:

The Indian Wine Market is expected to develop at a 20-25% compound annual growth rate (CAGR). The Indian wine market is divided into two categories: native and imported wine, which account for 70% and 30% of the market, respectively. Within the recent decade, the sector has seen tremendous consolidation, with major winery business houses acquiring small companies in several states to maximise taxation and overcome state-by-state tax disparities. Smaller wineries have been supplying raw grapes to larger wineries in order to make their products more commercially viable and to help with marketing and branding.

In India, The Beer Market is predicted to increase at a CAGR of more than 6%. Only in the last two decades has beer become one of the most popular alcoholic beverages in the country. In India’s alcohol beverage sector, there are currently around 60 beer brands available. India is one of the world’s largest producers of beer. In contrast to other growing economies, India’s beer industry is still relatively traditional, with cooperatives and independent beer businesses controlling the majority of the market. Growing youth and working women populations, rising wages and purchasing power, increased brand awareness, changing consumer preferences, growing urbanisation, and an increase in the number of upper middle class people are the main drivers of India’s beer industry’s expansion. Increased stress, a change in lifestyle, product availability, and product variety are all contributing to the growth of the beer industry in India. 

TOP PLAYERS WORLDWIDE:

• Anheuser-Busch Inbev
• Heineken
• Carlsberg
• Molson Coors Brewing
• Tsingtao Brewery Group
• Asahi
• Beijing Yanjing Beer Group
• Empee Distilleries Ltd
• Globus Spirits Ltd
• IFB Agro Industries Ltd
• Radico Khaitan Ltd