COSMETIC INDUSTRY: 

Cosmetics have now become an integral part of the modern individual’s lifestyle. To increase sales in different nations, manufacturers are modifying their product branding and advertising techniques. Manufacturing businesses have used innovative techniques to promote sales of their cosmetics items, such as new product launches with natural components and appealing packaging. The cosmetic business is made up of companies that produce and market cosmetics. Color cosmetics like foundation and mascara, skincare like moisturizers and cleansers, hair care like shampoos, conditioners, and hair colours, and toiletries like bubble bath and soap are all examples.

CATEGORIES OF COSMETIC PRODUCTS:

Skincare, Hair care, Face Care, Personal Care, and Treatment Ranges are all available.

INDIA COSMETICS MARKET:

The India Cosmetics Products Market is expected to develop at a 4.23 percent compound annual growth rate (CAGR). In India, the online market for the purchasing of consumer goods has grown rapidly in the previous three to four years as internet access has increased. The rising demand for herbal cosmetics among Indian customers is providing producers with a large potential opportunity. India has become one of the world’s greatest consumers of cosmetic items, thanks to a growing awareness of body aesthetics, particularly among women.

GLOBAL MARKET SIZE:

The worldwide cosmetics industry is expected to expand due to rising consumer demand for a variety of skin-care products such as face masks, peels, creams, and other similar items. Over the projection period, high demand for anti-aging products is likely to raise cosmetics demand significantly. The market has seen a shift in demand towards organic and natural cosmetics, which opens up new growth opportunities. Over the next seven years, factors such as rising consumer awareness and disposable money are expected to contribute considerably to industry growth. Over the next seven years, factors such as rising consumer knowledge and disposable money are expected to play a crucial role in the cosmetics industry’s growth. Companies are known to sell these chemical-free items as organic or herbal items, which better fulfil the needs of consumers. Furthermore, reduced usage of products containing aluminium salts, phthalates, and parabens, as well as a growing need to produce environmentally friendly products, have boosted cosmetics demand. However, concerns like as raw material supply variations or raw material price sensitivity may offer a hurdle to the industry’s growth. The cosmetics industry is dominated by innovation, which is backed up with great quality. The primary strategy taken by prominent companies in order to achieve a significant market share in this category is new product development and providing of a range of items.

TOP KEY PLAYERS WORLDWIDE:

• Amore Pacific
• Beiersdorf
• Coty
• Estée Lauder
• Johnson & Johnson
• Kao Corporation
• L’Oréal
• Proctor and Gamble
• Shiseido
• Unilever
• Lakme
• Nykaa Cosmetics
• VLCC Personal Care
• Cipla Limited