GLOBAL FEMININE HYGIENE MARKET:

Sanitary Napkins, also known as menstrual or sanitary pads, are absorbent items that are worn by women primarily for absorbing menstrual blood. They comprise numerous layers of quilted cotton fabric or other super absorbent polymers and plastics. They are currently available in various shapes and sizes, with different absorption capabilities. The growing awareness among women about feminine hygiene has spurred the demand for sanitary napkins across the globe. The Global Sanitary Napkin market is expected to increase at a CAGR of 5.5%. The Asia Pacific will be the leading region for the global sanitary napkin market due to the rising demand in this region. Government and private organisations in the country are introducing a range of programmes to improve women’s hygiene standards. Furthermore, developing healthcare infrastructure and an increase in the number of clinics and diagnostic centres in the region would further improve the growth of the sanitary napkin market. Greater awareness and the involvement of existing manufacturers providing differentiated goods will also benefit the industry. Based on distribution channels, pharmacies exhibit a clear dominance in the industry as they are generally located in or around residential areas.

A Tampon is a mass of material used to absorb menstrual blood during the menstrual cycle. A tampon is a form of absorbent material, primarily used as a feminine hygiene product. The Global Tampons Market is observing growth following a substantial rise in the demand for innovative and new feminine hygiene products. In addition, there has been a change in the lifestyle of women across the globe. More women are joining the workforce and leading a busy life. There has been an increased concern about the health of women, which is estimated to support development of the global tampons market in the years to come.

Increased consciousness about health and the environment amongst the women is likely to drive the demand for organic tampons. There are still untapped opportunities in several parts of the world, especially in Asia Pacific and MEA region, which is likely to present lucrative growth opportunities for the market in the near future.

Panty Liners are similar to sanitary napkins, but much thinner and narrower compared to normal pads. The panty liner market is driven by various factors such as change in buying preferences regarding panty liners, increasing population of working women, growing awareness about female hygiene, and increasing health issues, all of which are contributing to the growth of the panty liner market across the world. Emerging trends which are driving the global panty liner market include rise in e-commerce, growing acceptance of panty liners, and increasing preference of organic products. However, substitutes of this market such as sanitary pads and tampons are acting as restrains for the global panty liner market.

Menstrual Cup is a female hygiene product. The global menstrual cup market size is registering a CAGR of 5.3%. Based on product type, the reusable menstrual cups segment holds the maximum share and is also expected to be the fastest growing segment. This is attributable to the reusability cycle of these cups ranging from 1 to 10 years depending on the brand. Reusable cups are usually made of medical grade silicones that do not cause irritation and allergies and increases the demand among women population. Moreover, reusability and growth in demand for eco-friendly feminine hygiene products also boost the growth of the reusable cups.

INDIAN MARKET:

The feminine hygiene products market is expected to expand at a compound annual growth rate (CAGR) of ~16.87%. Hygienic menstruation products such as sanitary napkins, menstrual cups, tampons, panty liners, and intimate cleansers are common in India. Sanitary napkins are used the most with approximately 17.63% of the menstruating women using them. Furthermore, the Government of India has launched several awareness programs across the country about women menstrual hygiene, and menstruation continues to be a taboo, especially in rural areas, thereby, impeding the growth of the market. The increasing female literacy rate across rural and urban areas plays a significant role in the adoption of hygienic practices during menstruation. Therefore, with the rising literacy rates and the government initiatives to distribute free sanitary pads primarily in rural parts of India, the feminine hygiene sector in India begun to expand at a faster pace.

GLOBAL DIAPER MARKET:

The global diaper market is growing with a CAGR of more than 6%. Both adult and baby diapers together create the diaper market. The aging population with longer life expectancy will increase the market for adult diapers. With the technological advancements in the diaper industry, the baby diaper industry is experiencing new trends with a complete line of variable products such as disposable diapers, training pants, swim pants, cloth diapers, biodegradable diapers and limited edition such as printed diapers, denim pants, etc. Moreover, innovations such as fluffs, dual grip, dual strips, and leak guard, etc. have helped to develop a complete range of products.

On the other hand, the adult diapers are improved with their absorption capacity and design such as brief diapers, flat band, pull-ups, adhesive band, etc. which have provided a variant in accordance with comfort and fit. All these trends have helped to grow the diaper market by introducing competitive products that can help the consumer to select the best quality. With the emergence of environmental awareness among the consumers, the diaper industry developed biodegradable diapers made from natural fiber which can decompose in a short span of time. Hence, research and development are most important for the diaper industry as the industry is dynamic in nature. 

INDIAN DIAPER MARKET:

India’s diaper market is growing with a CAGR of 22.23% and the market for baby diapers in urban India grew with a CAGR of 19.99% whereas in rural India the growth was much higher than urban. Demand for diapers is growing steadily across India on account of their benefits such as convenience, increased hygiene and low risk of skin damage. Moreover, increasing awareness of personal hygiene, changing lifestyle and a continuous rise in the purchasing power of the consumers in India have created a shift from traditional cloth nappies to diapers. Obesity, urinary tract infection, functional/cognitive impairment, chronic coughs, and constipation are some of the main causes of incontinence observed in both men and women. With the growing aging population, high prevalence of urinary incontinence has been witnessed which has subsequently led to an increase in the use of adult diapers.

TOP PLAYERS WORLDWIDE:

• Procter and Gamble
• Unicharm
• Johnson & Johnson
• Edgewell Personal Care
• Kimberly-Clark
• Saathi Eco Innovations India Private Limited
• Sudh Plus Hygiene Products Private Limited
• Bella
• Kao
• Bodywise (UK)