GLOBAL FMCG INDUSTRY:

The worldwide FMCG market is growing at a rate of 5.4 percent each year. Consumer packaged goods, often known as fast moving consumer goods (FMCG), are products that can be purchased for a low price. These products are typically eaten on a small scale and can be found in a number of locations such as grocery stores, supermarkets, and warehouses. Because of the adoption of experience retailing and customers’ desire to improve their physical shopping experience with a social or leisure experience, the FMCG market has grown steadily over the previous decade. Fast moving consumer goods (FMCG) is the broadest category of consumer products, encompassing home, health, and personal care, as well as food and beverages, as well as marketing, production, and distribution. The personal care category is expected to develop significantly as consumers’ disposable income rises, allowing them to spend more on high-end personal care items. Other factors, such as the growing popularity of online shopping, R&D for new brands and goods, and the development of FMCG networks into rural areas of developing countries, are projected to provide new opportunities for FMCG market players in the future.

TYPES OF FAST-MOVING CONSUMER GOODS:

Nondurable commodities, or goods with a short lifespan, that are consumed quickly are known as fast-moving consumer goods.

FMCGs can be divided into several different categories including:

• Processed Foods: Cheese products, cereals, and boxed pasta
• Prepared Meals: Ready-to-eat meals
• Beverages: Bottled water, energy drinks, and juices
• Baked Goods: Cookies, croissants, and bagels
• Fresh, Frozen Foods and Dry Goods: Fruits, vegetables, frozen peas and carrots, and raisins and nuts
• Medicines: Aspirin, pain relievers, and other medication that can be purchased without a prescription
• Cleaning Products: Baking soda, oven cleaner, and window and glass cleaner
• Cosmetics and Toiletries: Hair care products, concealers, toothpaste, and soap
• Office Supplies: Pens, pencils, and markers.

FMCG SECTOR IN INDIA:

The fast-moving consumer goods (FMCG) industry is India’s fourth largest, with domestic and personal care products accounting for half of all FMCG sales. The sector’s main growth drivers have been increased awareness, easier access, and changing lifestyles. The urban segment (which accounts for about 55 percent of the total income generated by the FMCG sector in India) is the most important contributor to the overall revenue earned by the sector. However, in recent years, rural India’s FMCG sector has developed at a quicker rate than urban India’s. Semi-urban and rural areas are rapidly expanding, with FMCG products accounting for half of all rural spending. The government has approved 100 percent FDI in food processing and single-brand retail, as well as 51 percent FDI in multi-brand retail. This will boost FMCG brand employment, supply chain visibility, and high visibility throughout organised retail markets, boosting consumer spending and driving new product launches.

GLOBAL FMCG MARKET:

Due to increased urbanisation and a shift in the population’s lifestyle, the Asia Pacific FMCG market is expected to account for large revenue shares. Furthermore, a growing working population and a desire to improve personal appearance is predicted to drive demand for various personal care items such as face creams, lotions, and perfumes. This results in global market expansion in this region. Because of the substantial presence of top FMCG companies in this region, the FMCG market in North America is predicted to grow significantly. In addition, the growing working women workforce is expected to drive revenue growth in the target market in this region, resulting in increased consumption of ready-to-eat food and beverages.

TOP PLAYERS WORLDWIDE:

• Britannia Industries Ltd
• Dabur India Ltd
• Pepper Snapple Group
• Godrej Consumer Products Ltd
• Hatsun Agro Product Ltd
• Hindustan Unilever Ltd
• ITC Ltd
• Johnson & Johnson (J&J)
• Kimberly-Clark Corporation
• Marico Ltd
• Nestle India Ltd
• Nestle S.A.
• Patanjali Ayurved Ltd.
• Pepsi Co, Inc.
• Procter and Gamble
• Revlon
• The Coca-Cola Company
• Unilever Group
• Varun Beverages Ltd