GLOBAL MEN GROOMING PRODUCTS INDUSTRY:

Grooming products aid in the maintenance of personal hygiene and physical appearance. Male grooming habits have shifted in recent years, with a greater emphasis on personal appearance, attire, and beauty treatments. Shaving creams, deodorants, aftershave colognes, and shampoos were the only male grooming goods available previously. However, as males become more individualistic in their style development, a variety of goods have been developed specifically for them. These goods include moisturisers, facial creams, face masks, and anti-aging products, as well as cosmetics such as bronzers and concealers. Men are increasingly heavily investing in grooming goods as attitudes about traditional masculinity have shifted as a result of the rise of the metrosexual male and the growing influence of celebrities and influencers. Furthermore, an increase in the number of men’s salons is fueling demand for male toiletries all around the world. In recent years, men’s grooming has undergone a paradigm shift all around the world. Personal grooming is the practise of maintaining basic hygiene and cleanliness of one’s bodily parts. The increased beauty consciousness among men is a crucial factor driving this market’s rise. The industry is also being driven by rising demand for male toiletries other than shaving products. Men’s grooming encompasses a wide range of goods, from hair care to skin care to shaving care. Rapid development and innovation in various grooming solutions such as hair spray, hair scents, and beard wax are providing the industry with significant growth potential.

INDIAN MARKET OUTLOOK:

The male grooming sector in India is expected to increase at a rate of roughly 45 percent each year. Following suit, major brands including as Veet, Emami, Urbanclap, and others have lately entered the men’s grooming market. The male grooming market is worth roughly Rs 5,000 crore each year, which means that businesses like Veet have a lot of room to grow. Men’s shaving is worth Rs 8.5 billion, toiletries such as bath, shower, skin, and hair care products are for Rs 15.7 billion, and perfumes are worth Rs 15.5 billion. The men’s grooming sector in India is currently at a crossroads. With the rise of online lifestyle journals and social media, Indian men are becoming more aware of national and international brands, allowing them to make more informed decisions about the things they buy. This has made it an exciting time for businesses to get involved in the men’s grooming market, as it is only expected to grow.

TOP PLAYERS WORLDWIDE:

• Forest Essentials
• Kama Ayurveda
• Tom Ford
• Chanel
• Aesop
• Grown Alchemist
• Kiehl’s
• La Mer