GLOBAL STATIONERY MARKET GROWTH

Various macro-economic and micro-economic issues are largely limiting the worldwide stationery market’s growth. Sales of stationery products will continue to rise in the global market as the demand for smart accessories among industrial professionals grows. Manufacturers are putting a lot of money into producing smart stationery for businesses based on their specific needs and specifications. In developing regions like North America, customising and personalising stationery products will continue to be popular. Personalization and personalization are also expected to drive significant innovation in a variety of stationery goods. The stationery market, on the other hand, is expected to develop due to increased corporate expansion and the formation of new businesses. Furthermore, businesses are increasingly spending in customising and personalising business stationery such as memos and business cards. As a result of these reasons, the worldwide stationery market is expected to grow slightly. Demand for stationery products such as smart stationery, office stationery, and luxury writing instruments is expected to rise globally as a result of the changing lifestyles of the middle class, e-commerce, and industrialization. Manufacturers are mostly taking advantage of rising stationery demand in Asia/Pacific (excluding Japan) (APEJ). The rise in the number of educational institutions is expected to boost demand for stationery products around the world. The global market is expected to benefit from the expansion of the e-commerce platform, which is expected to boost sales of a variety of stationery products. These factors are expected to contribute to the expansion of the global stationery industry.

GLOBAL STATIONERY PRODUCTS MARKET

The worldwide stationery products market is predicted to grow at a 5.1% CAGR over the next five years. Growing literacy rates around the world and an increasing number of young people interested in higher education are two major drivers of industry expansion. Furthermore, market growth is fueled by the rapid expansion in the number of start-ups. Increased employment in these areas has a significant impact on market growth. Government measures have resulted in an increase in the number of schools and colleges in both rural and urban areas, affecting market growth directly. The global education business is expected to increase significantly in the near future, fueling market expansion. The market for luxury pens is being driven by rising brand recognition and disposable income among customers, which is giving the worldwide market a boost.

INDIAN STATIONERY INDUSTRY

The stationery sector in India is valued Rs 4,000 crore and includes a wide range of items and categories. Paper items, writing instruments, computer stationery, school stationery, and office stationery are the main categories. Despite the fact that local stationery firms dominate the Indian stationery industry, a huge number of organised players are already entering the market. India’s stationery market is expected to develop at a 10.5 percent compound annual growth rate (CAGR).

Due to the increasing enrollment of children in schools and higher educational institutions in India, the education sector generates the most demand for stationery products. Furthermore, the country’s burgeoning e-commerce business is helping to drive up stationery purchases. Because of the growing need for stationery items in the service sector, the office segment is the second largest consumer of stationery products and is expected to increase at a steady rate.

Paper stationery, in particular, accounted for the majority of revenue in the whole India stationery market. The primary revenue-generating areas include exercise notebooks, copier paper, and premium paper stationery. In addition, the exercise notebook segment holds the largest proportion of the paper stationery industry. In 2017, the Northern area had the greatest revenue share of all the regions. The market is likely to develop as the country’s youth population and literacy rate both rise.

TOP PLAYERS WORLDWIDE:

• American Greetings Corporation
• Archies Limited
• Brother International Corporation
• Canon U.S.A., Inc.
• CSS Industries Inc.
• Dixon Ticonderoga Company
• M.
• Hallmark Cards, Inc.
• Herlitz PBS AG
• Hewlett-Packard Development Company, L.P.
• Hindustan Pencils Pvt.
• International Writing Instrument Corp.
• ITC Classmates.
• JK Paper Limited.
• Kokuyo Camlin Limited.
• Kokuyo Co., Ltd.
• Mitsubishi Pencil Co., Ltd.
• Montblanc International Gmbh
• Office Depot, Inc.
• Pentel Co., Ltd.
• Pilot Corporation
• Rabbit Stationery
• Samsung Electronics Co., Ltd.
• Societe BIC
• ST Dupont Sa
• Staples Advantage
• Xerox Corporation