SURFACTANTS INDUSTRY:

Surfactants are chemical compounds that have low surface tension, two particles liquid, gas and liquid, or liquid and solid. Increasing applications in home and personal care, textile, and food & beverage industries are likely to have a positive impact on market growth. Incessant development within these sectors is expected to positively affect the market. It plays a major role in cleaning applications where it is added to cleaning agents, such as detergent, due to specific properties allowing them as wetting, washing, dispersing agents, and emulsifying. They are also used as an ingredient in lubricants like shaving creams for easy removal of hairs. Rising awareness regarding personal hygiene and living style is increasingly progressing the demand for products as one of the key ingredients, thus driving the market growth.

SOAP AND OTHER DETERGENTS MARKET:

The Soap and Other Detergents Market consists of sales of soap and other detergents and related services for removing dirt from human skin, textiles and other solid surfaces. Soap and detergents are chemical compounds refers to surface active agents in general. These products are made from animal fats or vegetable oil and are used to clean a solid surface. Surface-active agents are categorized in four groups: anionic detergents, cationic detergents, non-ionic detergents and ampholytic.

The Global Soap and Other Detergents Market is expected to grow at a compound annual growth rate (CAGR) of 2.9%. With increasing water scarcity worldwide, soap and other detergent manufacturers are working continuously on creating opportunities for water-efficient laundry products. These water-efficient laundry products, require less water for rinsing as these concentrated detergents contains chemicals with less water dependent laundry ingredients. Furthermore, these products also cut down packaging and transportation cost for the manufacturers.

THE SOAP MANUFACTURING INDUSTRY IN INDIA:

The oldest industries operating in the FMCG sector, and accounts for more than 50% of the consumer goods sector. The soap and detergent industry covers laundry and toilet soaps, and synthetic detergents in the form of liquid, powder, and bar. Bar soaps can be classified into three sections – premium, popular, and economic. Around 50% of soaps produced are sold in rural markets. Increasing awareness of hygienic standards in rural areas is providing growth opportunities to several players. Manufacturers are introducing soaps in different sizes and ranges, targeting consumers from low-income groups. Currently, there are around 5 MN retail outlets in India which sell soaps, out of which 3.75 MN operate in rural areas. Herbal soap is the fastest growing category in the soap market in India. Margo and Medimix dominate the herbal and medicinal soap segment. Government initiatives like Swachh Bharat Mission, which promotes health and hygiene, has led to the growth of the soap manufacturing industry.

INDIA DETERGENTS MARKET:

India Detergents Market is categorized into anionic detergents, cationic detergents, non-ionic detergents, zwitterionic detergents, and others. Anionic detergents segment led the market, whereas the cationic detergents segment is expected to register the highest CAGR. Anionic detergents are mainly used in powdery and liquid laundry detergents, and household soaps and cleansers. They are also used in industrial and household cleaning, as well as floor scrubbing applications. Anionic surfactants are also used in pesticide formulations. For instance, calcium linear alkyl benzene sulfonate (LAS) is employed as adjuvant in many agrochemical formulations. The growing demand of cleaning products from various end users such as hospitals, railways, hospitality, and housekeeping is driving the growth of the market for this segment. Also increasing awareness among the consumers to keep their surrounding clean and sanitized is further expected to drive the demand of anionic detergents in future.

GLOBAL MARKET OUTLOOK:

The Surfactants Market size is projected to reach at a CAGR of 4.5%. The growth of the market is driven by the growing population and increasing urbanization in Asia Pacific. In addition, growing awareness about the products such as hand sanitizer due to COVID-19 is another factor driving its demand. The growth is primarily due to the growing population, rapid industrialization, and urbanization in countries of Asia Pacific. There is growing demand for surfactants from applications such as home care, personal care, and agrochemicals. The growing demand for various applications such as home care, textiles, and food & beverage shall augment the global market. Home care application is one of the major factors driving the market attributed to the rising consumer consciousness towards hygiene due to the protection from the spread of disease.

Products that are used for home care include sanitizers, detergents, cleaning products, shampoo, hand wash, and high demand for these products is substantially supporting the market. Furthermore, industrial cleaning is used as cleaners of various chemical ingredients premeditated to work for removing types of soils and rubbish released during the manufacturing process. Rising population has resulted in the increase in demand for food & beverages, where manufacturers have increased their production to sustain the growing demand, as the product is used as additives, further creating market growth opportunities.

TOP PLAYERS WORLDWIDE:

• Colgate Palmolive (India) Ltd.
• Godrej Consumer Products Ltd.
• Hindustan Unilever Ltd.
• ITC Ltd.
• Jyothy Laboratories Ltd.
• Wipro Ltd.
• Cholayil Pvt. Ltd.
• Karnataka Soaps and Detergents Ltd.
• Colgate-Palmolive Co. (U.S.)
• Henkel AG & Co. KGaA (Germany)
• Procter & Gamble Co. (U.S.)
• Unilever (U.K.)
• Natura & Co. (Brazil)
• Kao Corporation (Japan)
• Johnson & Johnson Services, Inc. (U.S.)
• Reckitt Benckiser Group plc (U.K.)