The Fast-MovingConsumer Goods (FMCG) sector, also called the consumer packaged goods (CPG)sector, is one of the largest industries worldwide. It is one of the fastestdeveloping sectors in the Indian economy. At present the FMCG Industry is worthUS$ 13.1 billion and it is the 4th largest in the Indian Economy. Theseproducts have very fast turnaround rate, i.e. the time from production to therevenue from the sell of the product is very less. It is a huge challenge for astart-up to come up with a really new product and the services to match in theconsumer goods area in particular. It can feel like everything has already beendone.
The consumergoods sector is a highly profitable area of business for many processed foods,soft drinks, toiletries and beauty product manufacturers. Major globalcompanies in this area of business have products that have become householdnames in many countries.
Fast MovingConsumer Goods Companies have been expanding rapidly. Most of the productcategories like jams, toothpaste, skin care, shampoos, etc, have low per capitaconsumption as well as low penetration level, but the potential for growth ishuge. The industry has developed both in the small scale sector and organizedsector.
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