Herbal cosmetics refer to beauty products that use natural ingredients, rooted in a Hindu system of traditional medicine based on herbal treatments rather than the chemically treated cosmetics. Consumers worldwide prefer herbal beauty products such as skin care products, hair care products, make-up products and others. The market share for herbal beauty products has been increasingly considerably as compared to synthetic beauty products.
The Indian beauty industry has seen huge growth in the last 10 years, simply by paying close attention to its shoppers’ needs. The herbal beauty care business has emerged as the new growth frontier for beauty business in India go, with both existing and new entrants investing heavily to promote their herbal portfolio. The emphasis has been on the spectacular growth of the herbal and ayurvedic beauty products business. The emphasis has been on the spectacular growth of the herbal beauty products business.
'Today awareness of beauty products and treatments, fashion and grooming is at an all-time high. The Indian customer is very much aware of the ingredients in cosmetic products, the benefits of plant products and the harmful effects of chemical ingredients.
With increased awareness on the harmful effects of chemicals used in cosmetics, the demand for Herbal products has gained tremendous momentum in the past and the trend is expected to continue in future as well.
The India market has been traditionally inclined toward natural products for their beauty needs, and Indians have a history and knowledge of using Herbal products. While consumers in the rest of the world have to be educated about the benefits of natural herbs, this knowledge is well inherited in India from generations.