Beer is the worlds most widely consumed alcoholic beverage; it is the third most popular drink overall, after water and tea. It is thought by some to be the oldest fermented beverage. Beer is produced by the saccharification of starch and fermentation of the resulting sugar. . The starch and saccharification enzymes are often derived from malted cereal grains; most commonly malted barley and malted wheat. Alcoholic beverages made through the fermentation of germinated barley, rye or corn with water and through distillation is called whiskey. Ninety percent of the whisky consumed in India is molasses based, although whisky wholly from malt and other grains is now available. According to the composition, whiskey can be classified into: Bourbon Whiskey, Corn Whiskey, Rye Whiskey and Canadian, Irish, Scotch Whiskey. Whisky is distilled from a grain mash, at below 160 proof, so as to maintain the flavors of the grain. Uses of Beer and Whisky Beer and Whiskey are not unimportant component of the diet. The alcohol contained in them provides calories and influences the consumption of other nutrients. Both of them decrease the risks of medical issues like heart attack and Cancer. But any kind of Alcohol in excess can be bad for health. So controlled drinking is preferred. Some new uses of Beer are: It can put out a fire as majority of it is water; can be used for polishing copper; can soften meat as it is slightly acidic. Whiskey can even cure toothaches, congestion. Market Survey Liquor industry has always remained under strict governmental control in terms of capacity creation, distribution, taxation. While overall public perception spells restraint, it is the symbol of high life even in puritan India. Of the over Rs 280 bn liquor industry (excluding beer) selling around 450 mn cases annually, a large peg of which (67%) is whisky, followed by brandy and gin at 13%, rum at 17% while the white spirits account for 3% of the market share. In India, hard Liquor is far more popular than beer and wine, with spirits accounting for about 70% of the market. Beer companies have used joint ventures, dedicated local breweries and local contract farmers to expand distribution in India and lower their costs of production. With consumers and companies changing colours, the industry is going through a radical makeover. The industry is abuzz with mergers and acquisitions and private equity investments. The boldest moves have been from the Indian companies: UB Group, Radico Khaitan and Champagne Indage. Few Indian Major Players are as under:to Allied Blenders & Distillers Pvt. Ltd. Amber Distilleries Ltd. Amrut Distilleries Ltd. Arlem Breweries Ltd. [Merged] Arthos Breweries Ltd. Associated Breweries & Distilleries Ltd. [Merged] Aurangabad Breweries Ltd. B D A Breweries & Distilleries Ltd. B D A Pvt. Ltd. Bacardi India Pvt. Ltd. Balaji Distilleries Ltd. [Merged] Balbir Distilleries Ltd. [Merged] Baramati Grape Inds. Ltd. [Merged] Beam Global Spirits & Wine (India) Pvt. Ltd. Blossom Industries Ltd. Buckingham Distilleries & Breweries Ltd. [Merged] Castle Breweries Ltd. Central Distillery & Breweries Ltd. [Merged] Charminar Breweries Ltd. [Merged] Charosa Wineries Ltd. Cobra Indian Beer Pvt. Ltd. Devans Modern Breweries Ltd. Doburg Lager Breweries Ltd. [Erstwhile] East Coast Breweries & Distilleries Ltd. [Merged] Empee Distilleries Ltd. FosterS India Ltd. Four Seasons Wines Ltd. Glasgow Distilleries Ltd. Grover Vineyards Ltd. Haryana Breweries Ltd. [Merged] High Range Breweries Ltd. [Merged] Hindustan Breweries & Bottling Ltd. Hyderabad Distilleries & Wineries Ltd. Impala Distillery & Brewery Ltd. Indage Vintners Ltd. Indo Lowenbrau Breweries Ltd. [Merged] Interlink Exports Ltd. Jagatjit Industries Ltd. John Distilleries Ltd. Jubilee Beverages Ltd. Kalyani Breweries Ltd. [Merged] Kedia Distilleries Ltd. Kerala Alcoholic Products Ltd. Kerala Distilleries & Allied Products Ltd. [Merged] Kesarval Beverages Ltd. [Merged] Khemani Distilleries Pvt. Ltd. Kool Breweries Ltd. Lilasons Breweries Ltd. Lilasons Industries Ltd. Malabar Breweries Ltd. [Merged] Mangalore Breweries & Distilleries Ltd. [Merged] Mcdowell & Co. Ltd. [Merged] Mehra Beverages Ltd. [Merged] Millennium Beer Inds. Ltd. [Merged] Mohan Breweries & Distilleries Ltd. Mohan Meakin Ltd. Mohan Rocky Springwater Breweries Ltd. Mount Shivalik Breweries Ltd. Mount Shivalik Inds. Ltd. Mysore Breweries Ltd. [Merged] Mysore Wine Products Ltd. [Merged] Pals Distilleries Ltd. Pernod Ricard India Pvt. Ltd. Piccadily Sugar & Allied Inds. Ltd. Pincon Spirit Ltd. Prag Distillery Pvt. Ltd. Premier Breweries Ltd. [Merged] Punjab Breweries Ltd. [Merged] Radico Khaitan Ltd. Rainbow Breweries Ltd. Rairu Distilleries Ltd. Raj Breweries Ltd. [Merged] Rajasthan Breweries Ltd. Ravikumar Distilleries Ltd. Rochees Breweries Ltd. [Merged] Salamander Distillers Ltd. [Merged] Seagram Distilleries Pvt. Ltd. Shaw Wallace & Co. Ltd. [Merged] Shaw Wallace Distilleries Limited [Merged] Shaw Wallace Distilleries Ltd. [Merged] Shiva Distilleries Ltd. Sica Breweries Ltd. [Merged] Silver Oak (India) Ltd. Skol Breweries Ltd. Skol Breweries Ltd. [Merged] Som Distilleries & Breweries Ltd. Southern Agrifurane Inds. Ltd. Southern Agrifurane Inds. Ltd. [Merged] Tilaknagar Distilleries & Inds. Ltd. [Merged] Tilaknagar Industries Ltd. Travancore Sugars & Chemicals Ltd. Tripti Alcobrew Ltd. United Breweries Ltd. Utkal Distilleries Ltd. V R V Breweries & Bottling Inds. Ltd. [Merged] Vinayak Distilleries Ltd. Vinedale Distilleries Ltd. Vitari Distilleries Ltd. [Merged] Winsome Breweries Ltd. Xylon Loquitur Distillers & Vintners Ltd. ?