Corn flakes being one of most nutritious foods and is consumed as breakfast food not only in India but-elsewhere in the world. Basically, it is prepared from maize; this is the main raw material. Flavours, like sugar or salt, are also added. Maize, the main raw material, is itself a corn grain. The maize is processed for the manufacture of oil, flour, starch, liquid glucose, dextrose etc. Besides popcorn, another snack foods made from maize, maize is also used for the manufacture of corn flakes. Roasted corn flakes are generally used as breakfast good with milk. Raw corn flakes are used by the liquor-manufacturing units for manufacturing of beer. Fried corn flakes are also served as snack foods. It all began with Kellogg's entry in India with its cornflakes. It was marketed by the establishment of a 100% subsidiary as Kellogg's India, being the parent company's 30th manufacturing facility, at a total investment of USD 30 mn at Taloja, near Mumbai (Maharashtra). India is considered as one of the largest market for breakfast cereals worldwide. The company was aiming at a business volume of Rs 2 bn in three years' time. When Kellogg's entered India, the per capita consumption of breakfast cereals was a low 2 gm per family per annum which increased to 4.5 gm against 5 kg per annum globally. Any entrepreneurs venture into this field will be successful.
Few Indian Major Players are as under:-
Bagrrys India Ltd.
K C L Ltd.
Kellogg India Pvt. Ltd.
Mohan Meakin Ltd.
Mysore Sales International Ltd.
Riddhi Siddhi Gluco Biols Ltd.
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