EMU (Dromaius novaehollandiae) bird belong to ratite group has high economic value for their meat, eggs, oil, skin and feathers. Meat from emu is of high quality in terms of low fat, low cholesterol, gamey flavour. These birds are adoptable to varied climatic conditions. Although emu and ostrich were introduced in India, emu farming has gained much importance. Emu and ostrich features, management of these birds during chick, growing, fattening, breeding and non-breeding stages were covered. Care and hatching of eggs, nutrient requirements, healthcare and products of emu and ostrich were also covered. Economics of emu rearing with reference to the cost of maintaining breeders cost of production of eggs and chick are covered. Commercial aspects of rearing emu has picked up in India in a big way as it promises a long-term return as compared to the initial investment. Emu bird farming is basically just like poultry. The way we look after poultry, cattle farming or goat farming, it is a similar kind of farming which is flourishing in India. As the rearing of Emu birds has increased several fold over the years, several enterprising farmers have come together to open units for separating the various products of the bird and make them available in the market in good quantities. There are several organizations making more efforts to spread awareness of the many health benefits of consuming Emu meat and using its oil. Valued cuts are from thigh and larger muscle of drum or lower leg. Emu skin is fine and strong. Leg skin is of distinctive pattern hence highly valued. Emu fat is rendered to produce oil, which has dietary, therapeutic (anti inflammatory) and cosmetic value. The country's first commercial emu farm was started in 1996 by an NRI named Mutiyala but it soon closed down. Mutiyala left for the US within months of starting his project because of the poor response. The reason for the growth of emu farms today is the increasing demand for the bird's meat and oil, which is believed to have medicinal properties, especially for treating joint pains and also high economic value for their eggs, skin and feathers. Far from its native habitat in Australia, the flightless emu is leaving its footprint across the plains of India, with an increasing number of farmers commercially rearing the ostrich-size bird. From a single farm in 1996, there are today more than 900 emu farms in 14 states, with a majority of them in Andhra Pradesh and Maharashtra. Emu (Dromaius novaehollandiae) and ostrich (Struthio camelus) are reared commercially in many parts of the world for their meat, oil, skin and feathers, which are of high economic value. The anatomical and physiological features of these birds appear to be suitable for temperate and tropical climatic conditions. These birds can be well maintained on extensive (ranches) and semi intensive rearing systems with reasonably high fibrous diets. United State, Australia and China are leading in emu and of America ostrich farming. Emu and ostrich were introduced recently into India. Compared to ostrich, emu rearing is picking up. The Emu rearing is a promising source of considerable revenue and employment generation where the farmers would be able to sustain if a ready market was created by way of opening slaughter and processing units right here. The growth in Emu rearing would further indirectly boost the development of maize and soya crops. Emu birds are well adapted to Indian climatic conditions. Although emu farming is economical so far none of the farmers have entered in to the marketing of emu products. Emu business can bring handsome profit in both domestic and international market in the long run. EMU farming is a complementary to agriculture and is going to be the most profitable business in the near future. Emu farming offers great scope and potential because of its supplementary income, additional employment and simplicity in operation EMU farming in India is a huge business scheme with an enormous growth potential. New entrepreneurs should venture into this field. Few Indian Major Players are as under: Simran Emu Farm & Hatchery, Sami’s Rearing and Farming Raman Gujral Aditya Emu Farm Queen Emu Farms Private Limited Platinum Emu Farms Sri Ramachandra Emu Farm House Ganesh Emu Farm VSP Emu Farm J.P. Emu Farm Sree Bakawathe Emu Farm Umrigar Emu Farm Rangrej Emu Farm Gurukrupa Emu Farm Aditya Emu Farm RK Emu Farm Rangrej Emu Farm Tirumala EMU Farm Siva Naga Emu Farm Golden Emu Farms Private Limited Haryana Emu Farms Sri Krishna Emu Farms Private Limited Lalitha Emu Farms The Golden Birds Poultry Farm NS Agro Farm & Hatchery Sumukha Farms V. R. 3 Emu Farms & Hatchery Unit Susi Emu Farms India Private Limited Rangrej Emu Farms Madhus EMU Farms Sri Palayathamman Emu Farms