Fruit Processing Industry. Production of Mango & Pomegranate Juice. Start a Profitable Fruit Juice Business

Fruit processing is a profitable business. Fruit processing enhances the shelf life of the fruits. In addition, value-added processed fruits fetch more profit than fresh fruits. The fruit processing industry caters a wide range of segments. It includes fresh, fresh-cut, canned, frozen, dried, and convenience products, as the method of processing is different for each of these segments. On the basis of operation type, you can adopt semi-automatic or fully automatic operation.

The fruit processing industry is growing rapidly worldwide. However, major reasons are consumer demand for healthy and fresh products that are easily available and require minimal preparation time. And Asia Pacific region has the best potential of this industry.

Mango Juice

Mango is known as the king of the fruits. It grows mostly in tropical climates and has been a favourite among humans for over 4000 years. Mango and its juice, commonly known as “aam ras” contain many vital vitamins and minerals that are essential for a healthy human body. Mango is a very sweet fruit and hence one does not need to add sugar in it, and hence it makes it very beneficial for health.

Mango juices are produced from mango fruits. Fruit generally has been defined as the ripened ovary of the flower, with or without other associated parts. It can be classified broadly into two, namely, juicy and pulpy fruits.

Pomegranate Juice

Pomegranate juice is made from the fruit of the pomegranate. It is used in cooking both as a fresh juice and as a concentrated syrup. Pomegranate juice contains more than 100 phytochemicals. The pomegranate fruit has been used for thousands of years as medicine. It is one of the few fruits whose juice is as beneficial as the fruit itself. This is because the peel contains the maximum amount of antioxidants which are released in abundance when the fruit is squeezed while juicing. It is currently ranked alongside blue berries and green tea for its nutritional benefits.

Market Outlook

Mango Fruit Juice Market:

The global demand for tropical fruit juices has been increasing for the past few years. Sweet aromatic taste of mango is the major factor driving the growth of mango fruit juice market. Rising health concerns and amount of nutrition in fruit juices successfully influenced the growth of mango juice market. Europe is the major consumer of fruit juices which comprises more than 20% consumption of mango juice in Europe of which more than 50% consumed in United Kingdom. Countries in Asia, South America and Africa are the major producer of mango and major exporters to North America and Europe. Major producers are responsible for more than 90% domestic consumption.

Mango beverages are one of the fastest growing fruit juice categories, which are outpacing the carbonated drinks in terms of volume growth. Mango Fruit juices are majorly known for its taste and acquire largest market in Asian countries such as China, India and Indonesia. Market players such coca cola and PepsiCo are continuously expending huge amount on advertisements and product line of mango juices in Asia. In 2016, carbonated drink market in Asia has grown by 27% in volume sales, but juice segment that have up to 25% fresh juice content has grown by 63% over the same period.

Rising health awareness and growing popularity of tropical fruits are the major factors driving the growth of mango juice market. The industrial demand for tropical fruits and mangoes are growing quickly owing to response from consumer demand for indigenous and non-indigenous fruits. Global production of mango has grown significantly in recent years and surpassed 45 million tons of production in 2015.

Growing disposable income and product innovation are some of the other factors which have significantly accelerated the sales of mango fruit juice. Demand for mango concentrates in North-America and Europe are growing significantly owing to rising demand for fruit juices and concentrates in western countries. However, rising logistic costs and being a tropical fruit, mango is quite a costly fruit in regions of Europe and North-America, which is expected to saturate the growth of mango juice in some markets.

The global mango juice market is anticipated to reach USD 22.1 billion by the end of 2024, expanding at a compound annual growth rate of 4.1% over the forecast period i.e. 2016-2024. The global mango juice market accounted for over USD 16.0 billion in 2016 owing health awareness among consumers.

Pomegranate Juice Market:

This type of drink is famous in the United States and is gradually expanding in Europe. Due to its unique production method, the cost of the pomegranate is high and the sale price is high. The big consumers are the middle class and the rich, where compared to men, women tend to like a pomegranate more.

Growing health consciousness and other benefits of pomegranate such as nutrition values and sources are driving the global pomegranate market. On the other hand, increasing disposable incomes, evolving lifestyle and adaption of organic food culture are supporting the growth of the Global Pomegranate Juice Market.

Global Pomegranate Juice Market is segmented into regions such as North America, Latin America, Europe, Middle East and Africa and Asia Pacific. World demand is good for Indian pomegranates, especially in the German and Dutch markets, where they are known for their quality. An Indian merchant attributes this to having the advantage over other producing countries when it comes to investing in production technology, with more experience. Demand is increased for Italian pomegranates which are driving the regional market. Also, Asia pacific is estimated to be fastest growing region with highest CAGR owing to factors like wide cultivation of pomegranates in countries like India and presence of major economies such as China and others.

Fruit juice Market:

Fruit juices nowadays have become a social drink which captures the attention of each individual of a society. The restrictions for other type of alcoholic drinks gave an ultimate way to the demand of fruit juices. In Indian market, the severe competition among the producers has encouraged them to go for innovative ways. The consumers are mostly lean towards the brands which come across them in the daily life while going through television, newspapers, and magazines, banners displayed in roads and from web sites. The juice market has turned into a competitive market as there are similar competitors in the market serving the same type of juice by different brand names.

India fruit juice market is majorly driven by the factors such as rising health consciousness, as a result of which the consumers now prefer more organic beverages over carbonated drinks which are free from added sugar and artificial flavors and preservatives. Children centered fruit juice market is one of the high potential market, which is barely promoted by any producer of fruit juices. As a major market for fruit drinks, children fruit drink market majorly consists of protein drinks and milk beverages. Under the requirement of higher nutrient values, children fruit juices fascinate consumers with attractive packaging and designs, which ensures positive market prospects.

The market for fruit juice is driven by several growth-inducing factors. The primary factor for the growth is the rising health concerns, as a result of which the consumers are now shifting from carbonated drinks to organic beverages which are free from added sugar, flavours and preservatives. This has increased the demand for fruit juice globally. Some of the other factors which have accelerated the demand for fruit juice are increasing disposable incomes, value addition, product innovation and growth in emerging markets.

Global juice market is expected to witness significant growth during the forecast period from 2015 to 2021. Rising dietary and health concerns among consumers is one the key factors giving a push to the global fruit juice market. Owing to the high nutritional content and refreshing attributes of fruit juices, there has been a major shift in consumer preferences from carbonated drinks to the non-carbonates and natural beverages like fruit juices. Several other factors like population growth, rising disposable incomes, product innovations, premiumization and growing demand from emerging markets are also inducing the growth of the global market for fruit juices. 

Changes in lifestyles and awareness regarding the consumption of a healthy and balanced diet have steered the growth of the global juice market. As a result of the growing consumption of vegetable and fruit juice, the global market for juice is likely to witness strong growth over the forthcoming years. However, the growth of the global juice market is entirely dependent on the geographical distribution and availability of vegetables and fruits. In the beverage industry, juices constitute the most competitive segment.

Regionally, the global juice market is segmented into Latin America, the Middle East and Africa, Europe, Asia Pacific, and North America. Manufacturers of juice are likely to gain lucrative growth opportunities from the growing consumption of orange juice in developed countries. The leading markets for juice in these regions are the U.S., Japan, and Europe.

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