Electrical and electronic toys provide hours of fun for children. From early learning to gaming and computing, electrical and electronic toys (EE toys) help children develop their imagination, language skills, dexterity and more, through fun, role-playing and education. Their use should be simple and safe. A toy is an object used in play. Toys are usually associated with children and pets, but it is not unusual for adult or some non-domestic animal to play with toys. The advancement of toy throughout the decades has continued to amaze kids and adult alike. One of the best type of toys are the electronic ones. These toys not only entertain kids for hours on end, but they can also be entertaining for many grown-ups as well.
Few Indian Major Players are as under
· Ajanta Pvt. Ltd.
· Funskool (India) Ltd.
· Hanung Toys & Textiles Ltd.
· Mattel Toys (India) Pvt. Ltd.
· Walt Disney Co. (India) Pvt. Ltd.
Market Outlook
The Indian toy industry is a major market for both domestic and international players, owing to low penetration (0.5 per cent) as well as growth in the size of the middle class. India's toy industry has a meagre share of 0.51 per cent of the global market. The Indian toy market, whose size is estimated at about Rs 8,000 crore (as of March 2013), is expected to grow at a compound annual growth rate (CAGR) of 30 per cent by 2015.
The global toy market is about $85 Billion USD and the Indian toy market is worth Rs.2750 crore (a little over US$ 400 million) which makes the Indian market roughly 0.5 % of the world toy market.
The Indian toy market is continuously growing, Indian consumers are beginning to understand the importance of play, and Kids India is one of the platforms to promote this awareness and educate consumers about the various benefits of toys and play as well as to provide an impetus to the industry.
The Indian toy industry is estimated to be worth Rs 1,700 crore and growing 15-20% a year. Spending on toys and games in India is set to grow at 157% between 2009 and 2014, much faster than other Asian countries such as China (84%), Taiwan (35%), South Korea (33.1%) and Singapore (17.2%).
The global Toys and Games market is projected to exceed US$135 billion by 2020, driven by innovation, technology development and launch of smart toys and educative games. Innovation will continue to bring in new opportunities for demand growth in the coming years. The increasingly digital lifestyles of consumers worldwide and exposure to technology at an early age are pushing manufacturers to develop smart and engaging electric and electronic Toys and Games. Augmented reality toys, app integrated toys, and toys that can be controlled by smartphones and tablets are emerging into the new frontiers of growth. The future of the market lies in products that bridge the gap between real-world and virtual toys. Europe represents the largest market worldwide. Latin America ranks as the fastest growing market with a CAGR of 9.4% over the analysis period.
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