Men & Women Undergarment Manufacturing Business. Innerwear Garments Industry. Manufacture of Regular Silk & Cotton Panties, Bikini Sets, Brasseries (Wired), Brasseries (Non Wired), Men's Briefs and Men's Baniyan. Most Profitable Apparel Business Ideas to Start
Undergarments help to avoid soiling of outerwear are generally of two types: upper body and lower body garments, which cover the torso and waist and legs respectively. For undershirt, we include vest, sleeved vest and muscle vest. For briefs, we include regular briefs, trunks and boxer shorts. In winters, long underwear are preferred to provide extra warmth.
Undergarments commonly worn by women today include brassieres and knickers (known in the U.S. as panties), while men often wear briefs, boxer briefs or boxer shorts. Items commonly worn by both sexes include T-shirts, sleeveless shirts (also called singlets or tank tops), bikini underwear, thongs, and G-strings. Increasing awareness regarding health and fitness and personal hygiene among men is influencing them to use two fresh/clean sets of undergarments in a day.
Market Outlook
Indian undergarment market by volume had grown at a compounded annual growth rate (CAGR) of 7% in the last 3 years. Population growth, increasing disposable incomes of consumers and the demand emanating more from women segment due to change in demographics influenced growth in demand.
The undergarment industry in India is highly fragmented. The bulk of the market, approximately 70%, is dominated by private label brands and small local or regional players. There is only a minimal garment market for women. Traditional sari serves this function and replaces sleep and leisure wear at home. Indian women have long regarded underwear as an accessory, not an everyday item.
However, the undergarment industry in India has recently seen rapid changes. The annual growth rate in this industry is close to 12% and this market is considered to be the most highly developed sector of the fashion industry. Soon, factors like growth in income level, preference for recognizable brands and rapid growth of retail chains are anticipated to increase the share of the underwear market that national brands control.
The innerwear industry in India holds immense growth potential and it is evident from the entry of large international brands in the Indian market in the last few years. A key factor characterizing the huge growth in the Indian innerwear market is the increasing size of the organized market and the declining share of the unorganized market resulting in growing independent brands taking charge of the market.
The Innerwear Category is one of the high growth categories in the apparel market and promises growth and innovation. The higher income, along with higher discretionary spending, growing fashion orientation of consumers and product innovations by the innerwear market have turned innerwear from a traditionally utilitarian item to an essential fashion requirement.
The current size of the Indian innerwear market is Rs. 15,870 crores ($2.9 billion). The category is also growing at an impressive CAGR of 12 per cent and is expected to reach Rs. 27,900 crores ($5.1 billion). The womens innerwear market, which is driven by value-added innerwear products, contributes around 60 per cent to the market.
The growth of the innerwear category is primarily centered in urban India. The trend towards Western outfits, combined with the demand for occasion and outfit-based innerwear, is acting as a boost for the market. Demand for innerwear with higher functionality and greater comfort is rising fast. The market for innerwear product variations like seamless intimates, plus size inner wear, body shape enhancers, etc., is burgeoning both in the metros and mini-metros.
Men’s Innerwear Market
The men’s innerwear market, worth Rs. 6,330 crores ($1.2 billion), is characterized by the presence of numerous Indian and international brands catering to different segments of the market. Though many fashion / apparel players have extended their existing brand labels in menswear to men’s innerwear as well, the product recall of players with focus solely on innerwear products is comparatively higher.
The market is dominated by a large number of small-scale players making ~60-65 percent of the market fragmented and unorganized. However, the market segment is evolving gradually and moving towards organized retail.
Women’s Innerwear Market
On the basis of demographics, behavior traits, lifestyle activities and purchase patterns, the typical consumers of the women’s innerwear market can be divided into three distinct categories: Urbane Enthusiasts, Exuberant Seekers and Thriving Homemakers.
The Indian innerwear market is primarily dominated by women’s innerwear which accounts for 64 percent of the total innerwear market and it accounts for 15 percent of the total women’s apparel market. Various product categories in women’s innerwear are – brassieres, camisoles, panties, tees, nighties, shorts, etc. Brassieres and panties contribute 85 percent of the total women’s innerwear segment.
Women’s innerwear segment is poised to grow at an impressive growth rate of 12 percent over the next decade to reach Rs 56,364 crore by 2027 from current market size of Rs 18,454 crore.
Women’s Lingerie Market
Lingerie is a category of women’s clothing including at least undergarments, sleepwear and lightweight robes. The specific choice of the word often is motivated by an intention to imply the garments are alluring, fashionable or both. Lingerie is made of lightweight, stretchy, smooth, sheer or decorative fabrics such as silk, satin, Lycra, charmeuse, chiffon or (especially and traditionally) lace. These fabrics can be made of natural fibres like silk or cotton or of synthetic fibres like polyester or nylon.
India lingerie market is projected to grow at a CAGR of over 24% during 2018-2023. Increasing demand from youth women population, increasing adoption of western culture & lifestyle and growing number of working women are aiding India lingerie market. Moreover, increasing expenditure on personal appearance and changing fashion trends in lingerie market are some of the other factors expected to propel demand for lingerie in India over the next five years.
It can be demonstrated by the product differentiation brought by the lingerie manufacturers over online and retail stores which is a key factor complementing the growth of the global lingerie market. Increasing demand from youth women population, increasing adoption of western culture & lifestyle, and growing number of working women are aiding the lingerie market. Also, increasing expenditure on personal appearance and changing fashion trends in lingerie market are some of the other factors expected to propel the demand for lingerie.
The lingerie market is segmented on the basis of product type into the bra, knickers and panties, loungewear, shapewear, and others. Bra segment holds the biggest share in the global market due to its indispensable usage. The knickers and panties segment is expected to make a significant contribution to the overall market as these are considered essential items of an attire. Also, in recent years, the development of technology to manufacture various types of bra and knickers has also increased. Adoption of the newly designed bras for cosmetic purpose is boosting the growth of lingerie market.
Global Innerwear Market
The global innerwear market is driven by several factors, for instance rising demand for shapewear internationally, grooming awareness via social media such as Instagram, Facebook, and Twitter, increasing spending through online retailing, and awareness about predominant global fashion trends. These factors are projected to drive the innerwear market throughout the forecast period. Furthermore, manufacturers are enhancing their distribution channels to increase the sales. As a result, the market is estimated to witness the rising adoption of innerwear. However, various local players and unorganized players offer low cost products made of cheap quality materials which are uncomfortable to wear and also cause skin problems. This is estimated to restrain the innerwear market throughout the forecast period.
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