Pan Masala is a balanced mixture of betel leaf with lime, areca nut, clove, cardamom, mint, tobacco, essence and other ingredients. It is an agricultural product with herbal properties, also available in hygienic pack and pouches. It acts as a mouth freshener and unlike other Western synthetic pan masala made with chemical and petroleum ingredients.
It’s not without reason that India tops the list of smokeless tobacco users in the world with nearly 83 per cent consumers. Indians are so addicted to flavoured tobacco pan masala and gutkha to be precise that despite the ban on its manufacture and sale in 11 states so far, consumers are still getting hold of their daily fix, courtesy contraband sales. Among the various types of pan masala available in the Indian market, pan masala containing tobacco represents the dominating type accounting for more than 50% of the entire market. As a whole there is a good scope for new entrepreneur to invest in this business.
Few Indian major players are as under
• Alliance One Inds. India Pvt. Ltd.
• Ashok & Company Pan Bahar Ltd.
• Baba Global Ltd.
• Dharampal Premchand Ltd.
• Dharampal Satyapal Ltd.
• Dhariwal Industries Pvt. Ltd.
• Gogeneni Tobaccos Ltd.