Khaini chewing, a form of smokeless tobacco is viewed to be relatively harmless by the rural folk. Khaini is tobacco with slaked lime. The negative consequences of stress as a risk factor for cardiovascular disease and reduced human performances are well studied. Stress is known to change the balance existing between the sympathetic and the parasympathetic divisions of the autonomic nervous system. Khaini chewers are likely to suffer from mental and physical exhaustion, leading to stress.
The data revealed that khaini consumption in Maharashtra increased to 15.5% in 2016-2017 from 14.5% in 2009-2010. Similarly, consumption of gutkha increased from 8.3% to 8.6%. smokeless tobacco products is higher among women as compared to men. For example, the consumption of betel quid with tobacco is 3.8% in women as compared to 3.6% in men. Similarly, tobacco for oral application is 8.2% among females, compared to 1.9% in males. The consumption of snuff in women is 1.3% compared to 0.4% in men. As a whole there is a good scope for new entrepreneur to invest in this business.
Few Indian major players are as under
· Baba Global Ltd.
· Dharampal Premchand Ltd.
· Prabhat Zarda Factory India Pvt. Ltd.
· Unicorn Packers Pvt. Ltd.