T-Shirt Manufacturing Business. How to Start a Readymade Garments Business. Business Opportunities in Apparel or Clothing Industry
T-shirts are not just a fashion essential – they are a medium for expression and an ageless insignia of the young and the young at heart. It’s easy to wear, comfortable, stylish, finds space at almost every occasion and hence everybody has one.
The t-shirt market of India includes knit shirts, polos, knit tops, etc., and is specifically targeted towards the youth segment. One of the main reasons behind its popularity among youth is that teenagers are today’s rational buyers who keep every aspect in their mind before purchasing the t-shirt including colour, design, garment, logo etc., which allows their mind to take over the t-shirt design as their personality, style, and attitude.
T-shirts have indeed come a long way from its rise to popularity in the back in the 50s. Now, trends in t-shirts change faster than seasons. Moreover, tees are no longer a basic item of clothing, but more a means to showcase attitude and beliefs.
The consumer wardrobe in international as well as in the Indian market is witnessing a constant shift from formal to casual attire. Consequently, casual wear categories like t-shirts, denims, casual shirts and trousers are witnessing a comparatively higher growth rate. The Indian consumer is no longer restricted to same combo of woven shirt and trouser for all occasions. Wardrobe of an Indian consumer has evolved with time and now it is a combination of various different kinds of clothing for different occasions like office, gym, shopping, morning or evening walk, marriage and social gatherings etc.
This trend of occasion specific clothing has also provided an additional impetus for the growth of the adaptable casual wear categories like t-shirts.
Market Outlook
The emerging trend of occasion specific clothing has given impetus to the growth of casual wear. A peep inside casual wear stores here suggests that t-shirts have a presence that cannot be ignored and also have an ally even among the not-so-fashion-conscious people. The increasing trend of Friday dressing is another driving factor for the t-shirts market in India.
India is the sixth largest supplier of readymade garments in the world with a 3.7 per cent share in global exports.
The readymade garment industry is considered an off-shoot of India’s Textile industry which the dates back to the middle of 19 century. The textile industry is the maximum revenue gathering industry in the country. The industry can be divided in to two segments, the natural fiber segment and the manmade synthetic fiber segment. The industry even after the introduction of power – driven machines or mechanical process of button holding, stitching or embroidery, continued to remain labor intensive and cheap labor is our forte. The overall demand of clothing has gone up in the state because of increasing degree of industrialization, effecting clothing habits. The increasing level of communication leading to increased travel and tourism has in turn created the demand for both seasonal and occasional clothing.
India’s Rs. 12,200 crore-worth t-shirt market is expected to grow at an impressive CAGR of 12 percent to reach Rs. 21,250 crore by 2018. This market, which includes knit shirts, polo shirts, knit tops, etc., is presently dominated by the men’s and boys’ segments, which contribute 85 percent of the market share. The women’s and girls’ segments are, on the other hand, expected to register a higher CAGR of 14 percent over the next five years, compared to the 11 percent growth anticipated for the men’s and boys’ segments. The expected faster growth of women’s and girls’ t-shirts may be attributed to the comparatively lower base of market size and increasing acceptance of casual clothing among women. As a matter of fact, the t-shirts category is one of the top high-growth categories in men’s, women’s and kids’ apparel in India.
In India, most of the brands and retailers that earlier used to focus on men’s casualwear have now started promoting women’s casualwear, including t-shirts and denims. Many discount schemes and loyalty programmes are being rolled out to tempt women into experimenting with t-shirts. At present, a bulk of the women’s t-shirt market is concentrated in the metros and bigger cities. However, in the years to come, the women’s t-shirts category is expected to register deeper penetration into tier-I and -II cities as well.
T-shirts market is India has huge opportunities for industry players due to increasing penetration of the category into smaller towns, rural areas, middle aged consumers and women.
T-shirts are also increasingly being used in Indian corporate houses to motivate employees, to build brand loyalty in the market as well as to display the company's attitude by displaying its motto or slogan in front of stakeholders. Today in major corporate houses promotional T-shirts became very popular as corporate gifts and more and more corporate or promotional T-shirts are demanding in the market, manufacturers are also manufacturing best quality designer-type pieces with buyers' logos, institutional advertising, slogans and emblems on T-shirts as well as for the end users.
The global t-shirt industry has evolved, driving fashion trends in form of plain t-shirts, personalized t-shirts, graphic t-shirts, vintage t-shirt designs, and long sleeve custom T-shirts. With leading fashion brands across the globe embracing t-shirt industry, the future outlook appears positive. The global market for t-shirt is quite an established market and is further poised to offer strong growth opportunities, evolving beyond its early adopter stage to reach mass market during the forecast period 2017 - 2025.
The t-shirt category, especially custom-print and designed, has exhibited a higher acceptance for e-tailing. The prevailing trend of Friday dressing is another important trend shaping the market demand. Most of the companies, domestic as well as multi-national companies (MNCs) allow casual clothing (mostly t-shirts with the company’s name and logo) as an official dressing on Fridays. This is stimulating demand for casual apparels especially t-shirts. T-shirts are specifically targeted towards the young population segment. One of the main reasons behind the popularity among youth is that t-shirts strike chord with the creativity hidden inside each teenager.
The segment accounted more than half of the global T-shirt market revenue in the same year. Cotton is the most common and preferred fabric for t-shirts as they are ideal for everyday wear. A variety of cotton with different properties is used for making apparels. However, other materials such as linen, lycra, polyester, rayon and blends of two or three materials are also used for manufacturing t-shirts. Each material poses’ a unique quality and can be used according to the activity and different climatic conditions. T-shirts made from lycra and polyester are generally used for athletic apparels, while cotton and linen t-shirts are preferred for daily casual wear. In addition, different blends such as cotton and linen, cotton and polyester and blends of rayon are often used to exploit the merits of different material leaving their shortcomings. The blends are preferred for t-shirt manufacturing and hence are expected to demonstrate a significant growth throughout the forecast period.
The global t-shirt market is valued at 185.1 billion dollars (approximately 1,231,424 crore rupees) which means that, although the Indian market is both sizeable and growing at 5,400 crore rupees, it is not one of the world’s largest by a long way.
Readymade Garment Industry
The readymade garment industry in India has historically been one of the most important segments of the textile industry in India. The Indian readymade apparel market is one of the largest contributors to India’s economy, providing millions with employment while making significant contributions to India’s annual GDP and export earnings. Today, India is the world’s 6th largest exporter of readymade garment products, registering over US$17 billion in readymade garment export value annually. Combining global demand that is at an all-time high, with much stronger support and preferential policies from the government, India’s readymade garment (RMG) industry is set to achieve rapid growth in the future.
The readymade garment sector is currently the largest contributor to India’s total textile and apparel exports, accounting for roughly 41%. Employment in India’s readymade garment industry now has around 12 million people, making it the largest employment provider for all sectors. This year, this number will increase to 12.9 million. Most of the workers employed in the readymade garment industry in India are women and mainly contributes about 4% of the Gross Domestic Product or GDP of India.
The RMG industry can be categorized into menswear, women swear, kids wear, sportswear, innerwear, knitwear, etc. Menswear is the largest segment. The Ministry of Textiles projects the kids wear segment to capture larger market share by the end of 2021. The market is also segmented by price sensitivity – high end for the affluent, medium priced for the core and high middle classes, and low end for the low and core middle class. Denim holds a prominent place in India's RMG market and accounts for approximately 5% of the market. The increasing demand for denim is driven by its comfort and style, preference amongst youth and increasing usage by women and youth in smaller cities and rural India.
The readymade garments industry, excluding exports, is set to double to Rs 4 lakh crore in the next five years with the removal of excise duty and increased demand for branded garments.
The readymade garments industry is only a part of a huge textile export market that consists of fabrics, made-ups, yarn, thread, fibre, woolen textiles, silk textiles and readymade garments. The global readymade apparel industry is perhaps among the most advanced, and yet the most fragmented, of all retail sectors. The global market is estimated at $183 billion, with the US having a major share in it.
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